Professor keltgen bsad 310 s10 principles of marketing syllabus page 3 of 4 pages failure to turn in an assignment will result in an f for the entire course notwithstanding. This course is designed to familiarize the students with the principles of marketing of goods and services it is divided into five parts, namely: marketing and the filipino consumer, products, price and the factors affecting price, place and the promotion of goods and services. Recognize the importance of marketing in an organization, how marketing relates to other business functions, and the role of marketing in society at large do basic secondary research relative to marketing in an organization (eg, by using internet search engines, such as. Bba 3201, principles of marketing 1 before posting, please ensure that you have read all relevant course documentation, including the syllabus.
Academic resource center materials for marketing educators includes a wide variety of sample syllabi submitted by professors in the marketing discipline. 1 principles of marketing course syllabus summer ii 2011 department of management, marketing and international business mkt 351620 (3 credit hour course. The principles of business syllabus (cxc 08/0/syll 96) was revised in 2006 for first examination in 2008 teaching is expected to commence on the revised syllabus in september 2006.
2 marketing am23 (available in september) syllabus paper 1 (3 hrs) + paper ii (3 hrs) syllabus objectives the syllabus is intended to encourage candidates to: understand and appreciate the nature and scope of marketing and its role in industry and society. contents 10 introduction 11 marmite 20 consumer behaviour 21 motivations and involvement 22 how marmite attempts to attract and retain customers 23 appealing to attitudes and values 30 marketing mix 31 product 32 price 33 place 34 promotion 40 conclusion 41 recommendations 42 conclude 50 reference word count 2154 principles of marketing assignment 10 introduction the. Principles of marketing (3 credits) in this course, student will learn about the marketing process, focusing on the needs and wants of the consumer, and will examine the range of marketing decisions that an organization must make in order to sell its products and services. This principles of marketing syllabus resource & lesson plans course is a fully developed resource to help you organize and teach the principles of.
Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies. Download lewis-clark state college bus 321 01: principles of marketing spring 2016 syllabus. Hello class, i look forward sharing a great introductory course in the principles of marketing this semester please make sure you are cleared financially for this course asap.
Principles of marketing, section 6 page 3 make sure to have a trusted teammate pick the as all teams are required to have a group meeting that is observed by one of the. Orientation for pcm principles of marketing: detailed information and directions for the orientation of this course are listed in the syllabus for this course that is available on the blackboard web site. Course syllabus marketing management to enhance your knowledge about marketing theories, principles, strategies and concepts and how they are applied. December 2016 mkt 120 principles of marketing course description: prerequisites: eng 090 and red 090 or dre 098, or satisfactory score on placement test. Academiaedu is a platform for academics to share research papers.
Principles of marketing is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of marketing, not just those covered in this course common course learning objectives/outcomes. Use the tools available in an integrated marketing communications program to create a successful campaign to either launch a product/service or enhance the sales volume of. Bba 3201 principles of marketing course syllabus introduction to the functions of marketing, building on the influence of social, economic, ethical, legal, and technological forces on marketing activities, and marketing in a socially responsible way around the globe. In 2007 the american marketing association defined marketing as: marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients.
Marketing, 8) international marketing, 9) market segmentation, 10) services marketing, and 11) pricing you will also learn about the strategic importance of marketing to an enterprise, whether it be a profit oriented. Principles of marketing - excelsior college the content of the examination corresponds with course offerings such introduction to marketing, basic marketing. Principles of marketing, mrkg 1311, required book marketing by kerin 10 edition, mcgraw - hill - for distance students this book must be purchased at the rio grande campus the isbn number is 9780078011795. Principles of marketing (tuck 002) fall 2018 professor lauren grewal marketing deals with identifying and meeting human and social needs and is an organization function with a set of processes for creating, communicating, and delivering value to customers in ways that benefit the organization (for profit, not for profit, and public sector) and its stakeholders.
View notes - principles of marketing syllabus from 0105 363 at rochester institute of technology mktg230_fall_2014_syllabus rong mktg-230 principles of marketing (subject to change, updated aug. Course syllabus for principles of marketing mohammad zia page 3 attendance and class participation might help increasing grades that are on the border for example, from 895 (b+) to 90 (a-. To introduce you to a marketing strategy and to the elements of marketing analysis: customer analysis, company analysis and competitor analysis, allowing you to create a marketing plan to familiarize you with the elements of the marketing mix (product, price, promotion, and distribution strategies.